Agricultural Marketing Outreach

Outreach and extension programs provide a wide variety of opportunities for people to learn about agricultural marketing. NIFA's state partners develop these agricultural marketing research, education, and extension programs on a local level.

First, regional extension marketing committees identify education needs and coordinate extension efforts. Once a plan is outlined, delivery methods vary from short market updates at general extension meetings to intensive, curriculum-based offerings that rival campus-based courses. These courses include traditional market and price outlook for livestock and grains, preparing for international trade, niche marketing, adding value, and managing risk in transitioning markets.

Satellite, video, and commercial information networks provide up-to-date information, and extension programs often include a commercial perspective.

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