Healthy Food Incentive Programs at Farmers Markets are Gaining National Momentum
Healthy food incentive programs at farmers markets have been gaining national momentum as a means to grow local economies, support community farmers, and provide greater access to healthy food by low-income families and individuals. Given these successes, Cornell Extension partnered with Field and Fork Network and Fair Food Network to develop Double Up Food Bucks (DUFB). DUFB is a project awarded from NIFA’s new Food Insecurity Nutrition Incentive grants program. The program matches Supplemental Nutrition Assistance Program purchases of fresh fruits and vegetables, up to $20 per visit, at participating farmers markets. Since its launch, more than 3,100 transactions were processed, 92 percent of customers increased consumption of fresh fruits and vegetables and 70 percent of participating farmers are making more money.
NIFA originally published this impact in the NIFA 2015 Annual Report. Want to read about more impacts like this? Check out Fresh from the Field, a weekly bulletin showcasing transformative impacts made by grantees funded by NIFA.