Published by the Western Extension Marketing Committee, Certification and Labeling Considerations for Agricultural Producers helps agricultural producers make smart decisions about branding and certification programs. According to the publication, "branding and certification are strategies that many producers are using to distinguish their products and obtain higher and perhaps less volatile prices."

The publication includes information on:

• branding vs. certification;
• changing consumer demand for food products;
• types of certifications; and;
• examples of certification tables and associated flowcharts.

The publication is available online or can be ordered through the University of Arizona College of Agriculture and Life Science's publications system.