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Developing Consumer Messages for Proper Handling of Poultry and Eggs: The Research

Dr. Sandria Godwin, Tennessee State University, and Dr. Edgar Chambers IV, Kansas State University presented “Developing Consumer Messages for Proper Handling of Poultry and Eggs: The Research” on 25 August 2016. This seminar has been approved by the Commission on Dietetic Registration for 1.0 Continuing Professional Education Unit (CEU).*

This seminar is part of the Institute of Food Safety and Nutrition (IFSN) Seminar Series. These monthly seminars aim to disseminate new knowledge; engage with partners and stakeholders; and inspire the next generation of food safety and nutrition experts. For full information on the series, visit the seminar webpage.


Formative research is an integral first step in developing educational programs that will lead to the desired behavior change. We will describe how we are using the results of various types of qualitative and quantitative research to assess which educational messages are needed. We will describe the progression from focus groups to large-scale surveys, small-scale surveys, observational studies, controlled laboratory experiments, and microbiological assessments. Educational programming that has been and is being developed to address the messages and simple, yet powerful, techniques that may result in consumer behavior change will be shared with participants in this seminar.

*Registered Dietitian Nutritionists (RDNs) or Nutrition and Dietetics Technicians, Registered (NDTRs) who view this recorded seminar and wish to receive the CEU certificate please e-mail Mallory M. Koenings.

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