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Finding New Crops and New Markets

World Farmers of Lancaster, Massachusetts, through connections made by the immigrant and refugee farmers it serves, identified a new, high-demand, high-value, culturally relevant ethnic crop, lalu, and promoted growing the crop. Farmers benefited through high volume sales and included communities primarily East Africans, Somali-Bantus, Kenyans, and Haitians. The consumers enjoyed being able to purchase lalu in their neighborhood stores, markets, and farmers’ markets.

NIFA supports this project through the Beginning Farmer and Rancher Development Program.

Contact: Marie Anthony, World Farmer Organization.

Want to read about more impacts like this? Check out Fresh from the Field, a weekly bulletin showcasing transformative impacts made by grantees funded by NIFA.

Farm Bill Priority Areas
Plant health, production, and products;
Agriculture economics and rural communities
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