Nanotechnology is transforming food production, processing, and packaging. Researchers at Rutgers University, New Jersey, examined consumer beliefs about the relationship of nanotechnology to healthfulness, among other topic areas. In taste tests, samples were equally liked, regardless of whether they claimed nanotechnology benefits. Both genders were receptive to the idea, but research showed that men were more likely to accept nanotechnology in food.
NIFA originally published this impact in the NIFA 2017 Annual Report. Want to read about more impacts like this? Check out Fresh from the Field, a weekly bulletin showcasing transformative impacts made by grantees funded by NIFA.
Read more about Food Nanotechnology: Expanding the Parameters of Consumer Acceptance.
