NIFA Social Media Communications Toolkit: March 2022

Overarching Theme: National Women’s History Month

This month's toolkit will highlight NIFA's work supporting women scientists and farmers.

Key Messages

Research
USDA’s National Institute of Food and Agriculture is committed to supporting women scientists who conduct advanced agricultural and natural resources research for the public good that improves the lives of all Americans.
 
Education
USDA’s National Institute of Food and Agriculture believes educating the next generation of women scientists is critical to ensuring this nation has a highly skilled workforce prepared to solve the most critical agricultural and environmental issues facing our planet.
 
Through the Women and Minorities in Science, Technology, Engineering and Mathematics (STEM) Fields Grant Program, USDA’s National Institute of Food and Agriculture supports robust and diverse food and agricultural STEM workforce that is highly competent in the application of STEM knowledge and skills, with increased participation of women. 

Extension
Through its support for Extension, USDA’s National Institute of Food and Agriculture empowers rural women leaders to address the changing needs of their communities and families.
 
Through its support for Extension, USDA’s National Institute of Food and Agriculture provides resources, education, and networking opportunities to help women farmers and ranchers across the nation meet their business and quality of life goals.

Through its support for Extension, USDA’s National Institute of Food and Agriculture connects women forest landowners, managers and stewards with the resources, skills and community they need to make informed decisions that promote healthy forest resources.

Key Dates

National Nutrition Month
March 3: World Wildlife Day
March 14: National Pi Day
March 20: First Day of Spring
March 21-27: National Ag Week

Sample Tweets

Women’s History Month

•  @USDA_NIFA is committed to supporting women scientists who conduct advanced agricultural and natural resources research for the public good. This includes women scientists at (UNIVERSITY). [DETAILS ABOUT SCIENTIST AND HER RESEARCH] #WomensHistoryMonth
•  @USDA_NIFA believes educating the next generation of women scientists is critical to ensuring this nation is prepared to solve the most critical issues facing our planet. This includes women scientists at (UNIVERSITY). [DETAILS ABOUT SCIENTIST AND HER RESEARCH] #WomensHistoryMonth

National Nutrition Month

• Childhood obesity is the number one nutritional problem in America. @USDA_NIFA supports partners who work to reduce it, such as (UNIVERSITY/PARTNER). [Link to nutrition program funded by USDA NIFA.]
• Poor diet and lack of physical activity are major risk factors for chronic diseases. @USDA_NIFA supports partners who conduct nutrition-related research, such as (UNIVERSITY/PARTNER). [Link to nutrition program funded by USDA NIFA.]

March 3: World Wildlife Day

• Wildlife contributes to healthy ecosystems, provide income to landowners, and afford recreational and aesthetic benefits to society. With support from @USDA_NIFA, (UNIVERSITY/PARTNER) conducts wildlife-related research. [Link to wildlife research funded by USDA NIFA.] #WWD2022
• With support from @USDA_NIFA, (UNIVERSITY/PARTNER) is educating landowners about wildlife issues and improved management practices. [Link to wildlife education and outreach funded by USDA NIFA.] #WWD2022

March 14: National Pi Day

• With support from @USDA_NIFA, (UNIVERSITY/PARTNER) is increasing participation by rural women and underrepresented minorities from rural areas in science, technology, engineering, and mathematics fields. #PiDay
• The @4HSCI program encompasses science, engineering, technology, and applied math. Learn more about (UNIVERSITY/PARTNER 4-H Science Program) supported by @USDA_NIFA. #PiDay

March 20: First Day of Spring

• Happy First Day of Spring! With support from @USDA_NIFA, (UNIVERSITY/PARTNER) is developing new plant products that are critical to the sustainability and competitiveness of U.S. agriculture. (Link to plant research funded by USDA NIFA.)
• Horticultural crops represent nearly 40 percent of U.S. agricultural crop production. With support from @USDA_NIFA, (UNIVERSITY/PARTNER) Extension educates citizens about how to sustainably manage landscapes and gardens. [Link to Extension work funded by USDA NIFA.]

March 21-27: National Ag Week

• At (UNIVERSITY/PARTNER) we conduct sustainable agriculture research with support from @USDA_NIFA. Learn more about our efforts to promote a sustainable supply of abundant, affordable, nutritious food. [Link to research funded by USDA NIFA.] #SpeakAg
• Agriculture in the Classroom provides students lessons in math, science and arts that relate to agriculture. Learn more about this @USDA_NIFA-supported program at (UNIVERSITY/PARTNER). #SpeakAg

Suggested Graphics

Women’s History Month
March 3: World Wildlife Day
March 14: National Pi Day
March 20: First Day of Spring
March 21-27: National Ag Week