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NIFA Social Media Communications Toolkit September 2022

Overarching Theme: Celebrating Diversity and Inclusion

Here's a sample of what's included in our social media toolkit. To download the entire collection, click the .zip file link located at the bottom of the page

  • Back to School
  • National Preparedness Month
  • National Chicken Month

Key Dates

  • Sept. 4: National Wildlife Day
  • Sept. 5: Labor Day
  • Sept. 7: International Day of Clean Air
  • Sept. 12-18: National Hispanic-Serving Institutions Week
  • Sept. 15-Oct. 15: Hispanic Heritage Month
  • Sept. 21: First Day of Autumn
  • Sept. 22: International Organic Day
  • Sept. 18-24: National Farm Safety and Health Week

4-H Spotlight Template

Included in this month's toolkit is a template for a one-page, front/back handout that provides an overview of 4-H Youth Development programs at the institution or statewide level. Sections will include an introductory overview, program highlights and recent impacts, with space for photos, a 4-H participant testimonial pullout quote, and appropriate branding and contact information. USDA NIFA’s 4-H staff hopes to develop a bank of such handouts to be used with stakeholders illustrating the value and impact that 4-H programs are having nationwide, while also giving each institution a resource for spotlighting your 4-H initiatives. If you would like to receive the template to complete for your institution or state’s 4-H handout, please contact Matthew.Browning2@usda.gov.  

Sample Tweets

Back to School
  • Don’t let back to school supply shopping break your budget. Here are some handy tips from (UNIVERSITY) Extension on how to make smart spending choices. @USDA_NIFA #backtoschool [Link to Extension resources].
National Preparedness Month
  • At (UNIVERISTY), we’re conducting research that’s helping the nation prepare for a warmer world with funding from @USDA_NIFA. @USDAScience [Link to research].
     
  • At (UNIVERSITY) Extension, we’re here to help during and after disasters with funding from @USDA_NIFA. @USDAScience [Link to Extension resources].

National Chicken Month

  • It’s National Chicken Month. Learn more about our poultry research at (UNIVERSITY), which is funded by @USDA_NIFA. @USDAScience #chickenmonth [Link to research].
     
  • It’s National Chicken Month. Check out (UNIVERSITY) Extension’s resources on how to safely handle raw chicken and other foods. @USDA_NIFA. @USDAScience #chickenmonth [Link to Extension resources].

Sept. 4: National Wildlife Day

  • Happy National Wildlife Day. At (UNIVERSITY), we’re conducting important wildlife conservation research with funding from @USDA_NIFA. @USDAScience [Link to research].
     
  • Happy National Wildlife Day. Learn what you can do to help conserve our state’s wildlife population from (UNIVERSITY) Extension, which is supported by @USDA_NIFA. @USDAScience [Link to Extension resources].

Sept. 5: Labor Day

  • Happy Labor Day. We’re training the next generation of agricultural and environmental scientists at (UNIVERSITY) with support from @USDA_NIFA. @USDAScience #laborday [Link to research programs].
     
  • On Labor Day, learn more about our workforce development programs at (UNIVERSITY) Extension which is supported by @USDA_NIFA. @USDAScience #laborday [Link to Extension resources].

Sept. 7: International Day of Clean Air

  • Scientists at (UNIVERSITY) are conducing research that’s helping reduce greenhouse gases with support from USDA_NIFA. @USDAScience Link to research.
     
  • Did you know that certain plants help clean air in your home? Learn more from (UNIVERSITY) Extension, which is supported by @USDA_NIFA. @USDAScience [Link to Extension resources].

Sept. 12-18: National Hispanic-Serving Institutions Week

For non-Hispanic serving Institutions

For Hispanic serving Institutions

  • During National Hispanic-Serving Institutions Week, learn more about (UNIVERSITY)’s research that is improving the lives of people in our state, with support from @USDA_NIFA. @USDAScience [Link to research programs].
     
  • During National Hispanic-Serving Institutions Week, learn more about (UNIVERSITY)’s Extension programs that are making life healthier and happier for the people in our state, with support from @USDA_NIFA. @USDAScience Link to Extension programs.

Sept. 15-Oct. 15: Hispanic Heritage Month

  • It’s Hispanic Heritage Month. At (UNIVERSITY), we conduct important research on demographic trends and a changing rural landscape with support from @USDA_NIFA. @USDAScience [Link to research].
     
  • It’s Hispanic Heritage Month. At (UNIVERSITY) Extension, we offer a wide variety of programs that help improve the lives of the diverse people of our state, with support from @USDA_NIFA. @USDAScience [Link to Extension resources].

Sept. 21: First Day of Autumn

  • Happy First Day of Autumn! Did you know that (UNIVERSITY) conducts research on your favorite fall fruits and veggies with support from @USDA_NIFA? @USDAScience [Link to research].
     
  • Happy First Day of Autumn! Check out (UNIVERSITY) Extension’s healthy recipes as you enjoy your favorite fall fruits and veggies. @USDA_NIFA @USDAScience [Link to Extension resources].

Sept. 22: International Organic Day

  • At (UNIVERSITY), we conduct research that supports farmers, growers and producers in the organic food industry with funding from @USDA_NIFA. @USDAScience [Link to research.]
     
  • On International Organic Day, learn how to best fertilize your organic garden from (UNIVERSITY) Extension, which is supported by @USDA_NIFA. @USDAScience [Link to Extension resources.]

Sept. 18-24: National Farm Safety and Health Week

  • At (UNIVERSITY), we conduct research that supports farm safety and animal health with funding from @USDA_NIFA. @USDAScience Link to research.
     
  • Learn more about how (UNIVERISTY) Extension helps support farm safety and health with support from @USDA_NIFA. @USDAScience [Link to Extension resources.]
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