How to Conduct a Cognitive Interview - A Nutrition Education Example

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Wednesday, January 21, 2015

Cognitive interviewing is a technique used to provide insight into learners’ perceptions in which individuals are invited to verbalize thoughts and feelings as they examine information. Use of cognitive interview techniques may improve the development of materials. The example presented in this manual is based on nutrition materials and processes using the Transtheoretical Model of Behavior Change to increase fruit and vegetable intakes of young adults aged 18 to 24 years. Lack of published cognitive interview guidelines for nutrition education projects prompted development of this manual.

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