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USDA NIFA Social Media Communications Toolkit: February 2022

To download these NIFA Social Media Toolkit images, click the .zip file link located at the bottom of the page

Overarching Theme: Black History Month

2022 National Theme: Black Health and Wellness
This theme acknowledges the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways in which the Black community have contributed to healthcare (e.g., birth workers, doulas, midwives, naturopaths, herbalists, etc.) throughout the African Diaspora. The 2022 theme considers activities, rituals, and initiatives that Black communities have practiced to maintain health and wellbeing. (ASALH, 2020).

Key Messages

Research
The USDA National Institute of Food and Agriculture supports research at 1890 Land-grant Universities that promotes health and wellness, prevents chronic disease, eliminates disparities, and builds a culture of health.

The USDA National Institute of Food and Agriculture supports research at Land-grant Universities that promotes health and wellness, prevents chronic disease, eliminates disparities, and builds a culture of health within the Black community.

Education
Through the 1890 Scholarships Program, the USDA National Institute of Food and Agriculture encourages outstanding students at 1890 Land-grant Institutions to pursue and complete bachelor’s degrees in the food and agricultural sciences and related fields such as nutrition, dietetics, and marriage and family studies.

The USDA National Institute of Food and Agriculture encourages Black students at Land-grant Institutions to pursue and complete bachelor’s degrees in the food and agricultural sciences and related fields such as nutrition, dietetics, and marriage and family studies.

Extension
The USDA National Institute of Food and Agriculture’s Extension funding supports a wide range of outreach efforts at 1890 Land-grant Institutions, including programs in health and wellness, parenting, life skills, and nutrition.

The USDA National Institute of Food and Agriculture’s Extension funding supports a wide range of outreach efforts at Land-grant Institutions, including programs in health and wellness, parenting, life skills, and nutrition that empower the Black community.

Overarching
USDA NIFA is advancing equity by reducing barriers that may make it difficult for some users to access programs or services and ensuring investments and services are going to those who need them most.

USDA NIFA is increasing access and program participation for underserved communities including communities of color, farmworkers, immigrants, refugees, veterans, and young, small-scale, and beginning farmers.
 

Key Dates

Black History Month
Feb. 2: World Wetlands Day
Feb. 7: Superbowl
Feb. 18-21: Great Backyard Bird Count
Feb. 28-March 2: National Invasive Species Awareness Week
 

Sample Tweets

Black History Month

  • At (@UNIVERSITY,) we are proud to be home to outstanding students who have received 1890 Scholarships from @USDA_NIFA. #BlackHistoryMonth @USDA [LINK TO STORY ABOUT 1890 SCHOLARS]
  • At (@UNIVERSITY), we conduct research funded by @USDA_NIFA that improves health and wellness, prevents chronic disease, eliminates disparities, and builds a culture of health within Black communities. #BlackHistoryMonth @USDA [LINK TO SPECIFIC RESEARCH PROJECT]
  • Our Extension agents at (@UNIVERISTY) empower the Black community through programs in health and wellness, parenting, life skills, and nutrition supported by @USDA_NIFA. #BlackHistoryMonth @USDA [LINK TO SPECIFIC EXTENSION PROGRAM]

Feb. 2: World Wetlands Day
Theme: Wetlands Action for People and Nature

  • Wetlands provide many benefits and nature-based solutions for human well-being and a healthy planet. At (@UNIVERISTY), we’re conducting @USDA_NIFA supported wetlands research. #WorldWetlandsDay @USDA [LINK TO SPECIFIC RESEARCH PROJECT]
  • Wetlands are critically important ecosystems. At (@UNIVERISTY), Extension is educating Americans about the importance of managing wetlands wisely and using them sustainably so we can conserve them. #WorldWetlandsDay @USDA [LINK TO SPECIFIC EXTENSION PROGRAM]
  • With support from @USDA_NIFA, (@UNIVERISTY) is preparing the next generation of scientists and conservationists who will be critical to restoring and reviving these life-sustaining ecosystems. #WorldWetlandsDay @USDA [LINK TO STORY ABOUT AN ACADEMIC PROGRAM OR STUDENT]

Feb. 13: Superbowl

  • As you root for your favorite team in the #Superbowl today, make sure to include nutritional snacks. At (@UNIVERSITY) Extension, we have several suggestions for some tasty treats. #NIFAImpacts @USDA [LINK TO EXTENSION NUTRITIONAL RESOURCES]

Feb. 18-21: Great Backyard Bird Count

  • The Great Backyard Bird Count was the first online citizen-science project to collect data on wild birds and to display results in near real time. Learn more about our @USDA_NIFA supported citizen science projects at (@UNIVERSITY) Extension. @USDA [LINK TO CITIZEN SCIENCE PROJECT]
  • The Great Backyard Bird Count underscores the importance of scientific research that supports the nation’s diverse bird species. At (@UNIVERSITY,) we are conducting bird research funded by @USDA_NIFA. @USDA [LINK TO BIRD RESEARCH]

Feb. 28-March 4: National Invasive Species Week

  • When not monitored or controlled, invasive species can cause harm to our economy, environment, or human health. With support from @USDA_NIFA, (@UNIVERISTY) is conducting critical invasive species research in our state. #InvasiveSpecies @USDA [LINK TO RESEARCH] 
  • Invasive species, if left uncontrolled, can and will limit land and water use now and into the future. At (@UNIVERSITY) Extension, we’re educating our citizens about how they can help control invasive species in our state with support from @USDA_NIFA. #InvasiveSpecies @USDA [LINK TO EXTENSION INVASIVE SPECIES PROJECT]
  • With support from @USDA_NIFA, (@UNIVERISTY) is preparing the next generation of scientists who will monitor and control invasive species. #InvasiveSpecies @USDA [LINK TO STORY ABOUT AN ACADEMIC PROGRAM OR STUDENT]

 

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